What It Is
Steve Sinko is an elite running coach with decades of experience developing competitive athletes at the high school, collegiate, and post-collegiate levels. His coaching brand needed to reflect that pedigree — credible, focused, and personal.
The Challenge
Like many individual coaches, Steve’s reputation had grown almost entirely through word of mouth. He had no real web presence, no unified brand, and nothing he could point athletes or parents to when they wanted to learn more about his coaching philosophy or get in touch. In a competitive market for coaching talent, that gap was costing him opportunities.
What We Built
We developed a personal brand identity centered on Steve’s name and coaching philosophy — minimal, clean, and fast-feeling, with a typographic mark that works on everything from training plans to social media.
The website gives prospective athletes and parents a clear picture of who Steve is, who he works with, and how to connect with him. It’s intentionally lean — no distractions, just the right information in the right order.
- Wordmark and icon system built for personal brand longevity
- Single-page website with coaching philosophy, athlete profile, and contact form
- Responsive layout that works on every device
- Simple, maintainable codebase Steve can hand off to anyone for future updates
Built for Coaches, Not Developers
One of our priorities was making sure the site would stay easy to manage long after launch. The contact form routes inquiries directly to Steve’s email with no third-party overhead, and the content structure is clear enough that anyone comfortable with text editing can maintain it.
Status
Live. Steve now has a professional web presence he can point athletes and recruiting contacts to, and the brand has been adopted consistently across his communication materials.